Game Boy, the Prince of Bel Air, Britney, the latest smartphone-free generation... when you think about it, the 90s were truly a golden age!
However, it was in fashion that the 90s became iconic.
Combining fashion and pop culture, this decade continues to influence today's trends... Yes yes, believe me, many of your vintage pieces are straight out of the 90s! What can I tell you... those years were really something 🤩
Find our 90s choker, l'Iconique right here.
And in recent years, we've noticed that one piece of jewelry in particular has been making a strong comeback on the catwalks: the choker necklace (or choker necklace for the less Anglicized among you 😝).
The jewel that dominated the Game Boy Color decade sets out to win back our hearts! Worse than a toxic ex... 😩😂
This comeback has been so successful that, according to a study by Jewellery Box, the choker is now the #1 trend jewelry item on Instagram!
In 2021, it was even the most popular piece alongside gold-plated jewelry.

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